“Want customers brought to you? Our SEO delivers!”Our search engine optimization services are the easiest way to deliver more leads and customers to your website. We work with established brands in Grand Rapids, West Michigan, and nationwide.
What is SEO?
SEO stands for “search engine optimization,” and is all about getting leads and customers for your business. The idea is to attract “free” or “organic” visitors to your site without paying for advertising. Search optimization is a great income stream and important for the long-term health of any website.
The word “search engine” might lead you to think of Google or Bing, lots of sites are search engines. You might get visitors from video sites like YouTube, or social sites like Pinterest. No matter how people search, you want to get your website found. That’s why our methods help you get found everywhere, not just at the top of Google.
How do you do SEO?
Think of a footrace where you’re in the middle of the pack, and everyone has already started running. We can easily see who is ahead of you and how fast they are running. We can make a plan on how fast you need to run and for how long to get ahead. If people behind you speed up or the leaders move faster we need to adjust the plan to accommodate. That’s why when we optimize your website it involves not only a strategist to build the plan, but someone to monitor everything going on, and others to help guide you along the way.
Our team analyzes the competition and puts together a plan to get in front. We then work with you to update and promote your website. While that work goes on others are monitoring the race, and adjusting the plan to steer you away from roadblocks and to the finish line. All of this can be done for you allowing you to focus on more important things.
The ever-changing landscape of search engines and the sites they display means large national campaigns with more competitors typically require a lot of time, resources, and patience. The good news is that most small businesses, especially in those competing locally here in West Michigan, are running a much smaller race. It makes estimating much easier and more reliable. This is how we can offer competitive rates with great ROI on small business SEO services.
“I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.”Larry Page
Search optimization involves art, not just technology.
Much like conversion optimization, SEO is one part science and one part art. Things like speed audits, URL architecture, and link profiles are nerdy. The geeks go wild over that stuff. Other parts like titles, headlines, and time on site depend on creative talents.
It’s important to work with an agency that knows how to handle both technical and creative work. A site that’s technically perfect might not entice visitors to stay. While a captivating site on a broken platform will never get in front of people in the first place.
Our process is about building websites that are fast, easy to use, and have great content. It’s about giving people what they desire in a short but sweet title. Then when they click on your listing, you blow their minds with exactly what they wanted.
Do I need SEO for my website?
There are businesses that don’t need more customers. Some businesses have a great location, lots of foot traffic, or decades of happy customers. They might not see the value, or they might be comfortable with their current level of success.
If that doesn’t sound like your business, then at the very least get your basic SEO right. Most web traffic goes through the major search engines like Google, Bing, and Yahoo!. Getting found there is a virtual “great location” with lots of foot traffic. Even if you’re already using search advertising to target searchers, we can greatly reduce your acquisition costs.
Social media can bring a lot of traffic too, but search engines are still the tops dogs when navigating the web. This is true for nearly every business selling products, services, or anything else. You should use both to increase your online visibility.
Do I need to hire an SEO company?
No. Like any profession, you could learn to do it on your own. You don’t need an accountant, lawyer or a doctor, but all are complex trades. They need years of study, and you have to stay up to date with the latest changes. Hiring a professional saves you time, headache, and suffering down the road.
The goal in business is to find the right person for the job. To optimize, become more efficient, and deliver the best product possible. If you aren’t looking to become an online marketing agency, then your time is better spent doing more important things.
Every business owner should know the basics of what search engines want. An hour or two of training helps greatly, but will not replace a professional.
What should I do first?
We recommend you start with an SEO audit. This is like a checkup by a website doctor. It’s not going to give all the answers, but it will tell you what other tests need to run. While a full audit is time-consuming and expensive, we offer a free instant website audit to get you started.
After your initial audit is the follow-up. This is where we begin to craft a treatment plan that gets you to your goals. Some websites are in good shape and need a few pointers. Others have problems to fix or lofty goals. In those instances, we craft a strategy to get you there.
Finally, we have the work. The last part is the least fun, but most rewarding. This is where we actually do the work to get you top rankings.
How long does SEO take?
How long it takes depends on how high your goals are. We’ve seen instant results from fixing a few major or even minor problems. Small businesses competing locally often get great results in two to three months. There is no exact answer, but we provide a realistic estimate with every proposal.
Large national campaigns can be tricky and may take six months, a year, or more. That’s why we typically take a holistic approach called inbound marketing that combines search optimization, paid advertising, social media, and optimizations to your existing website to convert more of your current visitors. These methods all work together to get you more new customers while your rankings grow.
What types of services can I get?
SuccessAmp is a full-service digital marketing agency that handles everything for you. We take care of the geeky stuff, so you can do what you’re best at. We offer a variety of search engine optimization services that meet the needs of any size business.
INSTANT ACCESS to answers for any web related questions.
Success On Autopilot
CUSTOM PLAN developed for you to deliver amazing ROI to your business.
A TEAM OF EXPERTS in search engine optimization, web design, paid advertising, conversion optimization, landing pages, social media, and more ready to deliver amazing results.
GUIDANCE and training on our in-house proprietary methods to deliver the results that matter most to your business.