SEO Audits

SEO Audits for your Business Website

The digital space provides a place for businesses to build a foundation and grow. It provides an opportunity to use technology as a tool for future-proof success. Congratulations if you are one of those who have taken this opportunity. That is if you have successfully put up a website for your business.

One of the top goals of all businesses, if not the ultimate goal, is to be set up for long-term success. With a volatile economy, companies put all their efforts to achieve stable growth. But that’s not easy. SEO is a leading solution to that. 

Are you on the lookout to maximize your efforts and thus gain more advantages with SEO? You need to learn the essential bits about SEO audits. What is it? Do you need it?

We are SuccessAmp, an SEO service in Grand Rapids, MI. And we are here to provide you with all the necessary information you need to succeed online. Today we talk about the importance of SEO audit to your digital success.

What is an SEO Audit?

An SEO audit is a comprehensive review of your website and online presence to identify opportunities for improvement. This analysis looks at key performance indicators such as organic search engine traffic, keyword rankings, site visitors, and more, aiming to draw insights about how well your website is performing in terms of reaching its marketing goals.

In addition to the traditional metrics used by search engines to measure success (like page ranking, link quality, and content relevancy), modern-day SEO audits also look into other aspects such as user experience on desktop and mobile devices; keyword usage across different elements of the website; and overall engagement metrics from platforms like Google Analytics. By spotlighting areas that require attention or could use a tweaking hand, this allows you to focus your efforts on optimizing those weaknesses to see better results. An SEO audit can also help you “future-proof” your website by staying ahead of search engine algorithms that are constantly evolving with newer technologies.

An SEO audit will reveal:

• Factors affecting your website’s performance
• Performance strengths and weaknesses
• Issues affecting your organic search results
• On-page issues
• Off-page issues
• Technical SEO issues
• Structural issues
• User journey issues

An SEO audit will give you the necessary information about your website. It will provide you with a data-driven approach to improving your website performance. This information is crucial to your SEO campaign. Without it, your SEO team has nothing to work on to develop a well-put SEO strategy.

The SEO site audit process

When it comes to SEO auditing, the process can be daunting. However, it does not have to be. By understanding the key elements of an SEO audit, you can ensure that your website is running as optimally and efficiently as possible when it comes to being found in search engine results.

So how is it done?

A great way to start with any audit is to use one of the many online toolkits available such as Google Search Console or various SEO audit tools that specialize in website performance analysis. Each of these provides an opportunity for you to identify what might be holding back your organic rankings, or if any SEO issues need correction on the back end of your website. This can help you improve your overall user experience as well as uncover any technical issues affecting your content visibility.

First of all, an SEO audit can be done in-depth by an SEO company. With that said, it requires a long string of processes. But as an overview, here are the major areas that they look into to improve your website performance.

On-site SEO

This is also called an On-page SEO audit. This is the most important aspect of the audit. It covers all the key elements in your website that are affecting your site’s performance. These are:

• Meta Titles
• Meta Descriptions
• URL Structure
• Content
• Images

Technical SEO

Technical SEO audit is an analysis of the technical aspects of a website to ensure that it is optimized for search engine algorithms. It includes checking for things such as page speed, mobile responsiveness, and crawlability. This includes checking the following aspects of your website:

• Page speed
• Site structure
• Internal links
• Broken links
• Duplicate content issue
• XML Sitemap

Competitive Analysis

This is another important benefit you can get from an SEO audit. Identify top competitors that perform well using your keywords. This should give you very useful information. You can re-build a strategy based on what is already working for them. And you can top it by adding your own tweaks.

Competitive analysis is done not only to perform as well as your competitor but to be able to do better than them.

This part of your SEO audit can:

• Help your previously identified keywords perform better
• Find new keywords. This is a new opportunity to perform better than your competitors

Social Media & Entities

Facebook, Instagram, Twitter, and all these social media platforms aren’t like Google search engines you say. So, why should social media be included in the SEO audit? 

Social media platforms are home to a vast marketplace and users. You shouldn’t miss including them in your SEO campaign. Here is why.

Social media is a powerful platform to get more traffic and links to your website. It can support your link building and boost traffic to your pages. 

A lot of people are spending more and more time on social media. These platforms hold a lot of insights about your target audience. 

Also, social media is a popular tool among audiences to find out what is being said about your brand. For this reason, it is worth it to work your social media and SEO together. Develop a good impression of your brand, build trust, and connect with your audience.

Build more quality links to your website. Create traffic to your website via social media. Your SEO audit will provide you with all the insights you need to get social media to support your SEO.

Off-site SEO

Links found elsewhere linking back to your website are search engines’ indicators. It tells search engines about the usefulness of your content. 

Many quality links linking back to your page are a sign of quality content. It signifies your authority and your thought leadership in your field. 

If many other entities are referencing your content, this tells search engines something. Search engines like Google will think that your content is relevant. Thus, should show up first in search results.

You need SEO audits to be able to strengthen your Off-site SEO. This should increase your relevance in searches. An SEO audit can provide you with the following insights:

• The number or volume of links to your website
• The number of links to your homepage and the number of links to your internal pages
• Where these links are originating from
• Are these links from trusted domains?
• Pages that have the most links
• The level of keywords your most linked pages have

Off-site SEO is all about establishing a relationship with trusted domains. From these insights, you’ll be able to strengthen your link-building strategy.  This will allow you to establish good linking relationships with big trusted domains.

7 Reasons why SEO audit is a must for your business

Are you needing SEO services for small business? Or are you a medium to big enterprise? Be a competitive brand.  Future-proof your business and plan for your long-term success. 

You must have a strong online presence. Reach out to a broad audience and compete with other brands in your industry. 

Top companies in your industry usually have a great SEO working in the background. Your SEO strategies shouldn’t be guesswork. This is why you need an SEO audit to have all the data and analytics to work with.

In fact, this is not a one-time hit type of work. SEO audits should be done regularly. Primarily for these strong reasons:

1. Your website is your online HQ and you have to make sure that everything is always in order.
2. Your website needs a regular health check. We recommend a regular yearly SEO audit to maintain the health of your website.
3. SEO audit, as we said, is not guesswork. You need it as a starting basis. This is to measure your results. You need it to know how far you improved after implementing your strategies.
4. SEO audits provide you clarity on issues that need to be resolved to improve your results.
5. If you want to keep up with the changing algorithms and the demands of search engines, do a regular SEO audit.
6. SEO audits make sure that you have the latest and updated strategies. So you won’t get left behind by your competitors. SEO audit keeps you ahead of the competition.
7. It helps you contemplate previous techniques and new ones. This will help you decide which is best and which isn’t working for you.

How long does it take to complete a site audit

SEO audit requires time, skills, and due diligence. It is not an overnight task. It would usually take 2 to 6 weeks for an in-depth SEO audit. 

It should be handled with expert skills so that a thorough audit is made. It is important to have the accuracy of data gathering and analysis. SEO professionals to provide the most effective solutions and recommendations.

If there aren’t any major changes to your website, we recommend an SEO audit once a year. But if there is any, then it should take place every 6 months. What is important is that the SEO audit is done on a regular basis.

On a side note, you should be able to check your analytics monthly for three important things. Check your page views, bounce rate, and conversions. 

SEO audit is a good place to start and you know you’re on the right path.

Doing a comprehensive SEO audit lets you know your brand and your target audience better. It equips you with the tools to conquer online competition. It helps you with the technicalities of doing better than you could ever do without it.

An SEO audit is a great way to start your journey toward optimizing your website for search engine visibility. This type of audit reviews your site’s performance in relation to various different elements that make up an effective SEO plan. It allows you to consider each component of your marketing strategy and helps you identify areas where improvements should be made.

Through an SEO audit, you will discover what keywords are being ranked for, which pages are driving traffic to your site, how well-structured your pages are, and much more. This will give you a better understanding of how users interact with your site and how search engines view it. Knowing this information can help guide you toward making the necessary adjustments to improve both user experience and search engine rankings.

By investing in a good-quality SEO website audit upfront, you’ll have a solid foundation upon which success can be built and developed over time. You’ll know that you’re on the right path because the audit will pinpoint all potential issues as well as highlight strengths that may need further optimization to maximize results.

The key to long-term success online is to keep an eye on the newest SEO best practices. Make sure you know all there is to know about choosing an SEO company to do your full SEO audit.

Because there’s no such thing as “one size fits all” when it comes to SEO strategies. Choose the right SEO company that is willing to customize the process to help you achieve your goals.