Grand Rapids PPC Agency

Our pay-per-click (PPC) management services are the fastest way to deliver a torrent of targeted customers on demand. Learn what works quickly, and scale to meet your business goals.

You Have Problems, We Have SOLUTIONS

Pay-per-click advertising delivers instant value while teaching you what your customers want.

Professional PPC management services

Paid advertising gives your comapny the opportunity to instantly test ideas and gain visitors. Not only can you buy the top spots on search engines, but you can also appear on partner websites and in social media. With the number of ad spaces increasing, paid advertising is an essential tool for growth.

We don’t only use pay-per-click marketing for instant traffic. It allows us to test quickly and iterate content to complement our SEO strategies. We can test keywords, headlines, titles, and much more. It makes it possible to develop Internet marketing strategies and provides facts, not assumptions.

PPC tools help, but it takes more

Like in SEO lots of attention goes to the big keywords. They’re easy to spot and that why everyone competes for them. There’s an art to finding low-competition and high-profit keywords. The kind of specific long tail keywords that save you money and provide high ROI.

We carefully study your visitors using these high-profit low volume keywords. These allow us to deliver a better experience that improves metrics and lowers cost. That lower price can be used to make the more expensive high volume keywords more profitable. This lowers the average cost-per-click (CPC) and lets you compete where others can’t.

Our pay-per-click optimization services

We offer ground up PPC program design as well as the rebuilding of existing campaigns. We can help whether you need regular management, a complete overhaul, or just a second opinion.

Most businesses get the best results using a combination of online advertising services. Unlike most services, we don’t charge per channel. Instead, we figure out where the ROI is the best for you and your industry. We focus our attention on where the most benefit is, and dial in the other channels when budget permits.

What PPC Management Services can I get?

SuccessAmp is a full-service digital marketing agency that handles everything for you. We take care of the geeky stuff, so you can do what you’re best at. We offer a variety of pay-per-click management services to meet the needs of any business. With our full-service Success on Autopilot plans you can expect:

  • An in-depth study of your business, your customers, and what makes them tick.
  • Competitive campaign research
  • PPC cost monitoring & strategic bid management
  • Monitoring clicks and click fraud
  • Tracking conversions using Google Analytics & goal tracking
  • Keyword discovery and strategy
  • Create ad copy
  • Optimizing landing pages
  • Use learnings to improve organic SEO (when SuccessAmp manages SEO)
  • Google PPC & display network
  • Bing PPC network
  • Facebook & Instagram PPC network
  • Google customer & audience match
  • Reach your competitor’s customers and prospects with Gmail ads
  • Google remarketing
  • Facebook remarketing
  • Bing remarketing
  • YouTube video ads (you provide the video or we can create one for an additional fee)
  • Call tracking (additional fee based on usage)
  • Location-based advertising (Grand Rapids, West Michigan, nationwide, worldwide, or anyplace in-between)

You have PPC questions, WE HAVE Answers

Ask Us Anything

Want to be #1 in Google right now? Well even if you’re the #1 organic results there are typically 2-4 pages before you. Those are the businesses using Google AdWords. For large volumes of traffic, AdWords is the most effective PPC advertising platform.

When you buy AdWords ads, it puts your brand in front of more searchers than possibly any other platform. AdWords also has the advantage of being able to get REAL search volumes. This and the findings from ad optimization is the combo that makes AdWords + SEO so useful.

When most people think of social media, they think Facebook. Facebook advertising offers many great opportunities for businesses. The costs are still low relative to AdWords, and with the right skill, it can be even more cost-effective.

The Facebook advertising platform is perfect for promoting your best content. Once a potential customer engages with your content, you can drip feed them more offers. This keeps your marketing funnel full. It also helps to get cost-effective views to optimize your message and content.

Not everybody uses Google. While Bing only has a fraction of the volume of Google, it also has a fraction of the competition. This usually makes advertising on Bing & Yahoo more cost-effective than AdWords.

Whether you’re already advertising on Bing, or you want to get started, SuccessAmp can help. We can get you started and optimized quicker and easier. This network is often overlooked, so put it to work for you right away.

Many of your visitors will not be ready to buy the first time they see your offer. Our remarketing strategies allow you to keep your current website visitors warm. We stay with them and encourage them to come back and experience your best content and offers. This allows you to capture and convert customers at much higher rates and lower costs.

Our expertise helps your ad dollars to go to the users most likely to convert. We use targeted calls to action with attractive designs to remind visitors to come back. This makes retargeting one of the most cost-effective additions to any PPC campaign.

Discover Our Proprietary Optimization Process

Our M.A.D. Maximization Method Delivers Apocalypse Proof Results

M.A.D. is Messaging, Automation, & Discoverability, but acronyms and jargon don’t matter. When it’s survival of the fittest, who do you want on your side? “M.A.D. Max” will strengthen your business, turning it into an unkillable profit-generating machine!

Messaging Maximization is all about converting visitors into customers by empathizing with them and focusing on their desires. It’s about building a brand that has loyal, fervent fans. It’s about grabbing people by the eyeballs and showing them why you’re the best.

Automation Maximization is about developing processes and automated systems to make sure nothing slips through the cracks. It’s about working smarter to amplify your hard work. It’s about maximizing the value of every dollar spent.

Discoverability Maximization is about putting your brand in-front of everyone who’s looking for it. It’s about using social, organic, paid, referral, and other sources of new customers. It’s about not just doing what works, but being the trendsetter that sets a high bar and dares your competition to follow.

They say the only guarantees in life are death and taxes. Well, we have one that we think you’ll enjoy way more.

Our knowledge, tools, and processes deliver such reliable results that we offer every client our Full Circle Guarantee. We feel it’s the best and most realistic guarantee provided by any competitive agency in our industry.

Make it easy on yourself

Start With a Confidential Strategy Session and 30 Days of Free Facebook Retargeting*

* Yes 100% free to qualified businesses. We’ll even pay the cost of the ads.